Currently browsing items categorized as 'Gamification' . . .


Understanding Gamification Through Goal-Setting Theory

Understanding Gamification Through Goal-Setting Theory

Written by Gustavo Tondello of the HCI Games Group. Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would fit very well together and help us design better motivational experiences . . . (Read More)
My Life Has Turned Into a Nintendo Commercial

My Life Has Turned Into a Nintendo Commercial

By Colin Whaley of the HCI Games Group. The Nintendo Switch and Nintendo Wii U, despite having similar controllers and even some overlap in game libraries, are such fundamentally different experiences that I’ve bought the same game for it twice. The Switch’s launch commercial shows all manner of multiplayer experiences, including Mario Kart, with a huge focus on local multiplayer experiences; this was so enticing to me that I spent an additional $100 for Mario Kart 8 for the Switch on top of the price I paid for Mario Kart 8 on the Wii U . . . (Read More)
The Gamification User Types Hexad Scale

The Gamification User Types Hexad Scale

Written by Gustavo Tondello. Infographics by Marim Ganaba. Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience . . . (Read More)
Does Gamification Work in the Software Development Process?

Does Gamification Work in the Software Development Process?

Written by Alberto Mora. Puede leer la versión en español de este post aquí. A lot has been written about the benefits of gamification in recent years. When people talk about gamification they generally focus on sectors such as education, marketing, sales, energy, and health. However, there are a variety of different areas that could benefit from gamification, but have not been thoroughly explored, such as software development . . . (Read More)
What is Gamification anyway?

What is Gamification anyway?

You may have heard of word Gamification. It’s as much a buzzword as it is a new academic field. Many people are interested in what it is and how to use it effectively, but don’t know why it works. It’s clear why, since games excite us by driving our curiosity to discover something new. They make us feel accomplished when we overcome a difficult challenge or reach personal objectives . . . (Read More)