Director of the HCI Games Group
Gamification is using game design in systems that primarily support non-game tasks to make them more fun, engaging, and motivating. We treat gamification in this course from a seductive interaction and user experience design lens. We’ll learn about how to solve real-world problems, such as social impact, health and business challenges using gaming systems. While we will revisit some familiar game design principles, we will focus this course on leveraging motivational psychology and interaction design to get insights into marketing, human resources, productivity enhancement, sustainability, training, health and wellness, innovation, and customer engagement. Students will leave the course with a thorough understanding of gamification methods and how to use gamification effectively.