Designing Gamification: Creating Gameful and Playful Experiences

Elizabeth Lawley, Dan Dixon, Lennart E. Nacke, Staffan Björk, and Sebastian Deterding. 2013. Designing Gamification: Creating Gameful and Playful Experiences. In Proceedings of CHI EA 2013. Paris, France. ACM, 3263-3266. doi:10.1145/2468356.2479662


In recent years, gamification - the use of game design elements in non-game contexts - has seen rapid adoption in the software industry, as well as a growing body of research on its uses and effects. However, little is known about the effective design of such gameful systems, including whether their evaluation requires special approaches. This workshop therefore convenes researchers and industry practitioners to identify current practices, challenges, and open research questions in the design of gameful systems.