Project Details


Applied Game Design for Non-Entertainment Systems

In the last couple of years, we have seen a rapid explosion of mass-market consumer software that takes deep inspiration from video games, especially from game design. This phenomenon has been called “gamification” and this game design trend connects existing concepts and research in human-computer interaction, psychology, and game studies, especially serious games, pervasive games, alternate reality games, and playful design. Using game design elements, such as reward or punishment systems, in non-game contexts to motivate user activity has rapidly gained traction in interaction design. This has spawned an intense debate within the professional game development community as well as the development of numerous “gamified” applications – ranging from productivity to finance, health, sustainability, news, user-generated content (UGC), and tutorials. Our goal in this research is to identify what game design elements are especially suitable to motivate behaviour in what areas of non-entertainment products.

People

Lead

Lennart Nacke
Director of the HCI Games Group

Participants

Marim Ganaba
Master's Student
Melissa Stocco
Undergraduate Researcher
Dominic Elm
Visiting Master's Student
Rina Wehbe
Ph.D. Student, EEG Analysis of Gameplay Comprehension
Gustavo Fortes Tondello
Ph.D. Student, Personalized Health Gamification
Dennis Kappen
Ph.D. Student, Game Design and User Interaction for Older Adults
Alberto Mora
Visiting Ph.D. Student
Elisa Mekler
Post Doctoral Fellow

Publications

Year 2017


Applying Gameful Design Heuristics

Gustavo F. Tondello and Lennart E. Nacke. 2017. Applying Gameful Design Heuristics. In Proceeding of the 2017 ACM Conference on Human Factors in Computing Systems - CHI 2017. Denver, CO, USA. ACM, 1209-1212. doi:10.1145/3027063.3027116

CLEVER: A Gameful Enterprise Learning System

Dominic Elm, Gustavo F. Tondello, and Lennart E. Nacke. 2017. CLEVER: A Gameful Enterprise Learning System. In 1st International Workshop on Gamification and Games for Learning. Tenerife, Spain. ULL. Online: https://riull.ull.es/xmlui/handle/915/4783

Recommender Systems for Personalized Gamification

Gustavo F. Tondello, Rita Orji, and Lennart E. Nacke. 2017. Recommender Systems for Personalized Gamification. In Proceedings of UMAP’17 Adjunct. Bratislava, Slovakia. ACM. doi:10.1145/3099023.3099114

The maturing of gamification research

Lennart E. Nacke and Sebastian Deterding. 2017. The maturing of gamification research. In Computers in Human Behavior: 1-5. Elsevier. doi:10.1016/j.chb.2016.11.062

Towards Personality-driven Persuasive Health Games and Gamified Systems

Rita Orji, Lennart E. Nacke, and Chrysanne Di Marco. 2017. Towards Personality-driven Persuasive Health Games and Gamified Systems. In Proceeding of the 2017 ACM Conference on Human Factors in Computing Systems - CHI 2017. Denver, CO, USA. ACM, 1015-1027. doi:10.1145/3025453.3025577

UMAP 2017 Fifty Shades of Personalization - Workshop on Personalization in Serious and Persuasive Games and Gameful Interactions: Organizers’ Welcome

Elke Mattheiss, Marc Busch, Rita Orji, Gustavo F. Tondello, Andrzej Marczewski, Wolfgang Hochleitner, Michael Lankes, and Manfred Tscheligi. 2017. UMAP 2017 Fifty Shades of Personalization - Workshop on Personalization in Serious and Persuasive Games and Gameful Interactions: Organizers’ Welcome. In Proceedings of UMAP’17 Adjunct. Bratislava, Slovakia. ACM, 395-397.

Year 2016


ABOVE WATER: An Educational Game for Anxiety

Rina R. Wehbe, Diane K. Watson, Gustavo F. Tondello, Marim Ganaba, Melissa Stocco, Alvin Lee, and Lennart E. Nacke. 2016. ABOVE WATER: An Educational Game for Anxiety. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Extended Abstracts - CHI PLAY EA '16. Austin, TX, USA. ACM. doi:10.1145/2968120.2971804

ABOVE WATER: Extending the Play Space for Health

Rina R. Wehbe, Diane K. Watson, Gustavo F. Tondello, and Lennart E. Nacke. 2016. ABOVE WATER: Extending the Play Space for Health. In Proceedings of the 2016 International Conference on Interactive Surfaces and Spaces - ISS '16. Niagara Falls, ON, Canada. ACM. doi:10.1145/2992154.2996882

CHI PLAYGUE: A Mobile Conference Networking Game

Gustavo F. Tondello, Rina R. Wehbe, and Lennart E. Nacke. 2016. CHI PLAYGUE: A Mobile Conference Networking Game. In Proceedings of the 2016 International Conference on Interactive Surfaces and Spaces - ISS '16. Niagara Falls, ON, Canada. ACM. doi:10.1145/2992154.2996870

CLEVER: A Trivia and Strategy Game for Enterprise Knowledge Learning

Dominic Elm, Gustavo F. Tondello, Dennis L. Kappen, Marim Ganaba, Melissa Stocco, and Lennart E. Nacke. 2016. CLEVER: A Trivia and Strategy Game for Enterprise Knowledge Learning. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Extended Abstracts - CHI PLAY EA '16. Austin, TX, USA. ACM. doi:10.1145/2968120.2987745

CLEVER: Gamification and Enterprise Knowledge Learning

Dominic Elm, Dennis L. Kappen, Gustavo F. Tondello, and Lennart E. Nacke. 2016. CLEVER: Gamification and Enterprise Knowledge Learning. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Extended Abstracts - CHI PLAY EA '16. Austin, TX, USA. ACM. doi:10.1145/2968120.2987745

Design Strategies for Gamified Physical Activity Applications for Older Adults

Dennis L. Kappen, Lennart E. Nacke, Kathrin M. Gerling, and Lia E. Tsotsos. 2016. Design Strategies for Gamified Physical Activity Applications for Older Adults. In Proceedings of the 49th Annual Hawaii International Conference on System Sciences. IEEE, 1309-1318. doi:10.1109/HICSS.2016.166

Heuristic Evaluation for Gameful Design

Gustavo F. Tondello, Dennis L. Kappen, Elisa D. Mekler, Marim Ganaba, and Lennart E. Nacke. 2016. Heuristic Evaluation for Gameful Design. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Extended Ebstracts - CHI PLAY EA '16. Austin, TX, USA. ACM. doi:10.1145/2968120.2987729

The Gamification User Types Hexad Scale

Gustavo F. Tondello, Rina R. Wehbe, Lisa Diamond, Marc Busch, Andrzej Marczewski, and Lennart E. Nacke. 2016. The Gamification User Types Hexad Scale. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play - CHI PLAY '16. Austin, TX, USA. ACM. doi:10.1145/2967934.2968082

Year 2015


Adaptive Engagement of Older Adults’ Fitness through Gamification

Dennis L. Kappen. 2015. Adaptive Engagement of Older Adults’ Fitness through Gamification. In Proceedings of CHI PLAY 2015. London, United Kingdom. ACM. doi:10.1145/2793107.2810276

CHI PLAYGUE: A Networking Game of Emergent Sociality

Gustavo F. Tondello, Rina R. Wehbe, Samantha N. Stahlke, Amanda Leo, Rylan Koroluk, and Lennart E. Nacke. 2015. CHI PLAYGUE: A Networking Game of Emergent Sociality. In Proceedings of CHI PLAY 2015. London, United Kingdom. ACM. doi:10.1145/2793107.2810265

Personalization in Serious and Persuasive Games and Gamified Interactions

Marc Busch, Elke Mattheiss, Rita Orji, Andrzej Marczewski, Wolfgang Hochleitner, Michael Lankes, Lennart E. Nacke, and Manfred Tscheligi. 2015. Personalization in Serious and Persuasive Games and Gamified Interactions. In Proceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play - CHI PLAY '15. London, UK. ACM, 811-816. doi:10.1145/2793107.2810260

The HEXAD Gamification User Types Questionnaire : Background and Development Process

Lisa Diamond, Gustavo F. Tondello, Andrzej Marczewski, Lennart E. Nacke, and Manfred Tscheligi. 2015. The HEXAD Gamification User Types Questionnaire : Background and Development Process. In Workshop on Personalization in Serious and Persuasive Games and Gamified Interactions. London, UK. ACM.

Towards a Personalized Playful Digital Wellness Assistant

Gustavo F. Tondello, Rina R. Wehbe, and Lennart E. Nacke. 2015. Towards a Personalized Playful Digital Wellness Assistant. In Workshop on Personalization in Serious and Persuasive Games and Gamified Interactions. London, UK. ACM.

Year 2013


Deconstructing `Gamified' Task-Management Applications

Dennis L. Kappen, Jens Johannsmeier, and Lennart E. Nacke. 2013. Deconstructing `Gamified' Task-Management Applications. In Proceedings of Gamification 2013. Stratford, ON, Canada. ACM, 139-142.

Designing Gamification: Creating Gameful and Playful Experiences

Sebastian Deterding, Staffan Björk, Lennart E. Nacke, Dan Dixon, and Elizabeth Lawley. 2013. Designing Gamification: Creating Gameful and Playful Experiences. In Proceedings of CHI EA 2013. Paris, France. ACM, 3263-3266. doi:10.1145/2468356.2479662

The Kaleidoscope of Effective Gamification: Deconstructing Gamification in Business Applications

Dennis L. Kappen and Lennart E. Nacke. 2013. The Kaleidoscope of Effective Gamification: Deconstructing Gamification in Business Applications. In Proceedings of Gamification 2013. Stratford, ON, Canada. ACM, 119-122.

Time's Up: Studying Leaderboards for Engaging Punctual Behaviour

João Costa, Rina R. Wehbe, James Robb, and Lennart E. Nacke. 2013. Time's Up: Studying Leaderboards for Engaging Punctual Behaviour. In Proceedings of Gamification 2013. Stratford, ON, Canada. ACM, 26-33.

Year 2011


Calibration Games : Making Calibration Tasks Enjoyable by Adding Motivating Game Elements

David R. Flatla, Carl Gutwin, Lennart E. Nacke, Scott Bateman, and Regan L. Mandryk. 2011. Calibration Games : Making Calibration Tasks Enjoyable by Adding Motivating Game Elements. In Proceedings of ACM UIST 2011. Santa Barbara, CA, United States. ACM, 403-412. doi:10.1145/2047196.2047248

From Game Design Elements to Gamefulness: Defining "Gamification"

Sebastian Deterding, Dan Dixon, Rilla Khaled, and Lennart E. Nacke. 2011. From Game Design Elements to Gamefulness: Defining "Gamification". In Proceedings of MindTrek 2011. Tampere, Finland. ACM, 9-15. doi:10.1145/2181037.2181040

Gamification: Toward a Definition

Sebastian Deterding, Rilla Khaled, Lennart E. Nacke, and Dan Dixon. 2011. Gamification: Toward a Definition. In Proceedings of CHI EA 2011. Vancouver, BC, Canada. .

Gamification: Using Game Design Elements in Non-Gaming Contexts

Sebastian Deterding, Miguel Sicart, Lennart E. Nacke, Kenton O'Hara, and Dan Dixon. 2011. Gamification: Using Game Design Elements in Non-Gaming Contexts. In Proceedings of CHI EA 2011. Vancouver, BC, Canada. ACM, 2425-2428. doi:10.1145/1979742.1979575

Year 2010


Methods for Evaluating Gameplay Experience in a Serious Gaming Context

Lennart E. Nacke, Anders Drachen, and Stefan Göbel. 2010. Methods for Evaluating Gameplay Experience in a Serious Gaming Context. In International Journal of Computer Science in Sport 9, 2. .