Gamification of Social Recruitment Applications
The HCI Games Group is collaborating with the Canadian company Klujo to build gamified social recruitment applications. Currently, potential employees are finding the job search difficult and convoluted in many cases; consequently, employers face many challenges in locating suitable recruits. Applications and websites matching employees and employers can help to mitigate this problem; however, these services are not a complete solution. Often, a lack of user motivation and system clarity cause difficulties that impede the process of online recruitment. We are investigating gamification, or the integration of game elements in non-gaming tasks, as a solution to this problem. Therefore, we are designing Klujo, an application which will gamify the recruitment process. The strength of this application stems from an interdisciplinary approach using concepts from computer science, game studies, psychology, and business. This project is funded by an NSERC ENGAGE Grant.