Project Details

Interactive and Multi-Modal Experience Research Syndicate (IMMERSe)

IMMERSe– The Interactive and Multi-Modal Experience Research Syndicate-will bring together researchers from a range of games-related fields whose work touches on questions of game experience and immersion. By integrating this research, the IMMERSe Partnership project will lead to new insights into player experience and new strategies for improving it. Our network will bring the research practices and perspectives of numerous disciplines to the understanding of these issues, and combine those practices to build a continually growing body of research, published in journals and books, online, at conferences and at public events. Gaming domains under investigation will include social media and virtual worlds, gambling, “gamification” (the process of introducing gameplay elements into other areas of life), serious games (including simulation, training and educational games), and the full panoply of entertainment gaming. On May 25, 2012, the Social Sciences and Humanities Research Council of Canada Image of a video game controller, click on the image to see IMMERSe project themes (SSHRC) announced the awarding of a SSHRC Partnership Grant to the Games Institute to establish a research network for the study of games. As covered by the Kitchener Record, this network joins together six universities and six industry partners to conduct a wide range of studies in player immersion and behaviour in games.



Lennart Nacke
Director of the HCI Games Group


Gustavo Fortes Tondello
Ph.D. Student in Personalized Health Gamification
Marim Ganaba
Master's Student
Dennis Kappen
Ph.D. Student, Game Design and User Interaction for Older Adults
Dominic Elm
Visiting Master's Student
Naeem Moosajee
Master's Student in Games User Research, Digital Wizard
Jose Rodriguez
Master's Student
Mike Schäkermann
Master's Student
Melissa Stocco
Undergraduate Student
Rina Wehbe
Ph.D. Student, EEG Analysis of Gameplay Comprehension
Giovanni Ribeiro
Master's Student


Year 2017

Applying Gameful Design Heuristics

Gustavo F. Tondello and Lennart E. Nacke. 2017. Applying Gameful Design Heuristics. In Proceeding of the 2017 ACM Conference on Human Factors in Computing Systems - CHI 2017. Denver, CO, USA. ACM, 1209-1212. doi:10.1145/3027063.3027116

Year 2016

The Gamification User Types Hexad Scale

Gustavo F. Tondello, Rina R. Wehbe, Lisa Diamond, Marc Busch, Andrzej Marczewski, and Lennart E. Nacke. 2016. The Gamification User Types Hexad Scale. In Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play - CHI PLAY '16. Austin, TX, USA. ACM. doi:10.1145/2967934.2968082

Year 2015

Games User Research and Physiological Game Evaluation

Lennart E. Nacke. 2015. Games User Research and Physiological Game Evaluation. In Regina Bernhaupt. Eds. Game User Experience Evaluation. Springer International Publishing, 63-86. doi:10.1007/978-3-319-15985-0_4