Mitacs: The Impact of Cultural and Economic Factors on Play and Purchase Decisions for Tabletop Games
Director of the HCI Games Group
Master's Student, Game Design Research, Player Emotions
Master's Student, Game Design Research, Emotion in Games
Undergraduate Researcher, Game Design
Wiggles 3D is a company that has set its goal to create relevant, inclusive, and entertaining tabletops games that are accessible to all who may find them of interest. However, much of game research has focused on a user group’s life stage or the occasion at which a game is played, while not so much on cultural aspects, such as players’ ethnicity or the cultural context of their lifestyle. This lack of understanding of the impact of cultural differences on attitudes, behaviours, and habits that emerge in tabletop gameplay marks a significant research problem, because in order to create more inclusive and relevant games, it is key to understand cultural differences. In an era where equality and respect remain more difficult to achieve than ever, board and tabletop games can be a medium that allows racial-ethnic diversity and cultural expression. To address this, we propose a 2-intern project evaluating how cultural and economic factors affect player decisions regarding playing tabletop games, through literature review, online user studies, and qualitative data analysis, to conclude in the form of a final report that summarizes and discusses the research insights and how they can become actionable for Wiggles 3D and the general Canadian public.
Derrick Maruko Wang