Researchers
Andrew Cen
Master's Student, Game Design Research
Andrew is a Systems Design Engineering student under SWaGUR, who graduated from Speech Communication with a minor in Digital Arts Communication. He joined the HCI Games Group because of his passion for game design and interest in Games User Research. Andrew is an emerging digital media designer. His primary focuses in digital design revolve around photography and videography. Andrew also has experience in the Adobe suites, including: Photoshop, Illustrator, Lightroom. He also has taken an interest in game development and game design, having played many games in his past time. His current focus is to expand his digital media portfolio and create inspirational work that will motivate those around him. His work can be viewed on Facebook at Jintoki Media.
Projects
Publications
Year 2019
Gustavo F. Tondello,
Karina Arrambide,
Giovanni Ribeiro,
Andrew Cen, and
Lennart E. Nacke. 2019. “I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences. In
Proceedings of INTERACT 2019. Springer.
@inproceedings{Tondello2019b,
author = {Tondello, Gustavo F. and Arrambide, Karina and Ribeiro, Giovanni and Cen, Andrew and Nacke, Lennart E.},
booktitle = {Proceedings of INTERACT 20192},
publisher = {Springer},
title = {{“I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences}},
year = {2019}
}Player typology models classify different player motivations and behaviours. These models are necessary to design personalized games or to target specific audiences. However, many models lack validation and standard measurement instruments. Additionally, they rely on type theories, which split players into separate categories. Yet, personality research has lately favoured trait theories, which recognize that people's preferences are composed of a sum of different characteristics. Given these shortcomings of existing models, we developed a player traits model built on a detailed review and synthesis of the extant literature, which introduces five player traits: aesthetic orientation, narrative orientation, goal orientation, social orientation, and challenge orientation. Furthermore, we created and validated a 25-item measurement scale for the five player traits. This scale outputs a player profile, which describes participants' preferences for different game elements and game playing styles. Finally, we demonstrate that this is the first validated player preferences model and how it serves as an actionable tool for personalized game design.
