Rita Orji
Post Doctoral Fellow, Persuasive Games

Dr. Rita Orji is a Postdoctoral Fellow in the Games Institute, working with Dr. Lennart Nacke and Dr. Chrysanne Di Marco. Rita’s research at the Games Institute focuses on creating persuasive games aiming to help adolescents avoid various interconnected risky health behaviours (e.g., risky sex; drugs and alcohol use).
Previously, Dr. Orji was a Visiting Senior Lecturer at Nnamdi Azikiwe University, Nigeria, and a Postdoctoral Fellow at McGill University, Canada and at Yale University, USA. She received her PhD in Computer Science from the University of Saskatchewan in 2014. Before moving to Canada, she received a MSc in Information Systems (Informatics) from Middle East Technical University, Turkey, and a BSc in Computer Science from Nnamdi Azikiwe University, Nigeria. Rita is particularly passionate about studying how Behaviour Change Support Systems and Persuasive Technologies can be designed to help people move towards improved health and wellness.
Projects
Publications
Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types

Rita Orji, Gustavo Fortes Tondello, and Lennart Nacke. 2018. Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types. .
Towards a Trait Model of Video Game Preferences

Gustavo Fortes Tondello, Deltcho Valtchanov, Adrian Reetz, Rina Wehbe, Rita Orji, and Lennart Nacke. 2018. Towards a Trait Model of Video Game Preferences. .
A Framework and Taxonomy of Videogame Playing Preferences

Gustavo Fortes Tondello, Rina Wehbe, Rita Orji, Giovanni Ribeiro, and Lennart Nacke. 2017. A Framework and Taxonomy of Videogame Playing Preferences. .
A comparison of system-controlled and user-controlled personalization approaches

Rita Orji, Kiemute Oyibo, and Gustavo Fortes Tondello. 2017. A comparison of system-controlled and user-controlled personalization approaches. .
Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness

Dennis Kappen and Rita Orji. 2017. Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness. .
Positive Gaming: Workshop on Gamification and Games for Wellbeing

Gustavo Fortes Tondello, Rita Orji, Kellie Vella, Daniel Johnson, Marierose van Dooren, and Lennart Nacke. 2017. Positive Gaming: Workshop on Gamification and Games for Wellbeing. .
Proceedings of the positive gaming: Workshop on gamification and games for wellbeing–Preface
Gustavo Fortes Tondello, Daniel Johnson, Rita Orji, Marierose van Dooren, and Kellie Vella. 2017. Proceedings of the positive gaming: Workshop on gamification and games for wellbeing–Preface. .
Recommender Systems for Personalized Gamification

Gustavo Fortes Tondello, Rita Orji, and Lennart Nacke. 2017. Recommender Systems for Personalized Gamification. .
Towards Personality-driven Persuasive Health Games and Gamified Systems

Rita Orji, Lennart Nacke, and Chrysanne Di Marco. 2017. Towards Personality-driven Persuasive Health Games and Gamified Systems. .
UMAP 2017 Fifty Shades of Personalization-Workshop on Personalization in Serious and Persuasive Games and Gameful Interactions: Organizers' Welcome & Organization

Elke Mattheiss, Marc Busch, Rita Orji, Gustavo Fortes Tondello, Andrzej Marczewski, Wolfgang Hochleitner, Michael Lankes, and Manfred Tscheligi. 2017. UMAP 2017 Fifty Shades of Personalization-Workshop on Personalization in Serious and Persuasive Games and Gameful Interactions: Organizers' Welcome & Organization. .
Personalization in Serious and Persuasive Games and Gamified Interactions

Marc Busch, Elke Mattheiss, Rita Orji, Andrzej Marczewski, Wolfgang Hochleitner, Michael Lankes, Lennart Nacke, and Manfred Tscheligi. 2015. Personalization in Serious and Persuasive Games and Gamified Interactions. .