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UX

CHI PLAY 2017 in beautiful Amsterdam — the Venice of the North

February 5, 2018 by Gustavo Tondello

Written by Dennis Kappen of the HCI Games Group. CHI PLAY 2017 was held in Amsterdam, one of the most relaxed and serendipitous places on earth, where time and transit did wait for you to experience the grandeur of architecture, design and human connections. People were quite helpful, courteous and very eager to show you …

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The Five Gamification Languages: Gameful Experiences That Last

June 21, 2017 by Lennart Nacke

[slideshare id=77792802&doc=gamilearn-gamification-keynote-170712133723] Written by Lennart Nacke, Director of the HCI Games Group. (Read on Medium or watch the Video.) Recently, I had the pleasure of being invited to give a keynote at the GamiLearn conference about the five gamification languages in Tenerife. I took the opportunity to discuss some ideas that have been floating around in …

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Creatures of Habit — Examining Automatic Behaviour in Online Games

August 15, 2016 by Gustavo Tondello

Written by Mike Schaekermann. In everyday life, we seldom do things for the first time. Instead, a large part of our behaviour is determined by habits rather than conscious motivation [1]. Therefore, it is not unreasonable to assume that habitual behaviour may also be a strong determinant for what we do as players in online …

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What is Gamification anyway?

July 25, 2016 by Gustavo Tondello

You may have heard of word Gamification. It’s as much a buzzword as it is a new academic field. Many people are interested in what it is and how to use it effectively, but don’t know why it works. It’s clear why, since games excite us by driving our curiosity to discover something new. They …

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