User Experience (UX) describes a user's perceptions and responses while interacting with a designed product, system, or service. Since we cannot control an individual's perceptions and responses to a design, it is important to understand their needs so that we can design for and serve them. Our lab focuses on Games User Research (GUR), which posits that games live and die on their player (user) experience. GUR is essential for game design because it helps us understand our players and how to design the intended experience in games. Our research strives to investigate new and existing GUR methods, practices, and tools to help us better understand players so that we can design for a diverse population with unique needs, desires, and expectations.
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