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Researching Affective Systems and Engaging Interactions

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Project Details

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Personalized Gameful Design

Gameful design, the process of creating a system with affordances for gameful experiences, can be used to increase user engagement and enjoyment of digital interactive systems. It can also be used to create applications for behaviour change in areas such as health, wellness, education, customer loyalty, and employee management. However, existing research suggests that the qualities of users, such as their personality traits, preferences, or identification with the task, can influence gamification outcomes. Given how user qualities shape the gameful experience, it is important to understand how to personalize gameful systems. Current evidence suggests that personalized gameful systems can lead to increased user engagement and be more effective in helping users achieve their goals than generic ones. However, to create this kind of systems, designers need a specific method to guide them in personalizing the gameful experience to their target audience. This research project includes the development of user models, design methods, and evaluation methods to personalize gameful systems. Our personalized gameful design method provides practical tools and clear guidelines to help designers effectively build personalized gameful systems.

People

Lead

Gustavo Fortes Tondello
Ph.D. Researcher, Personalization of Gameful Interactive Systems

Participants

Lennart Nacke
Director of the HCI Games Group
Alberto Mora
Visiting Ph.D. Student, Gamification Elements
Rita Orji
Post Doctoral Fellow, Persuasive Games
Stuart Hallifax
Incoming PostDoc, Adaptive Gamification of Teaching

Publications


Proceedings

HexArcade: Predicting Hexad User Types By Using Gameful Applications

Maximilian Altmeyer , Gustavo Fortes Tondello, Antonio Krüger, and Lennart Nacke. 2020. HexArcade: Predicting Hexad User Types By Using Gameful Applications. .
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Article

Validation of User Preferences and Effects of Personalized Gamification on Task Performance

Gustavo Fortes Tondello and Lennart Nacke. 2020. Validation of User Preferences and Effects of Personalized Gamification on Task Performance. .
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PhD Thesis

Dynamic Personalization of Gameful Interactive Systems

Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. .

Article

Empirical Validation of the Gamification User Types Hexad Scale in English and Spanish

Gustavo Fortes Tondello, Alberto Mora, Andrzej Marczewski, and Lennart Nacke. 2019. Empirical Validation of the Gamification User Types Hexad Scale in English and Spanish. .
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Proceedings

Gameful Design Heuristics: A Gamification Inspection Tool

Gustavo Fortes Tondello, Dennis Kappen, Marim Ganaba, and Lennart Nacke. 2019. Gameful Design Heuristics: A Gamification Inspection Tool. .
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Proceedings

The quest for a better tailoring of gameful design: An analysis of player type preferences

Alberto Mora, Gustavo Fortes Tondello, Laura Calvet, Carina González, Joan Arnedo-Moreno, and Lennart Nacke. 2019. The quest for a better tailoring of gameful design: An analysis of player type preferences. .
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Proceedings

“I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences

Gustavo Fortes Tondello, Karina Arrambide, Giovanni Ribeiro, Andrew Cen, and Lennart Nacke. 2019. “I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences. .
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Proceedings

Effect of personalized gameful design on student engagement

Alberto Mora, Gustavo Fortes Tondello, Lennart Nacke, and Joan Arnedo-Moreno. 2018. Effect of personalized gameful design on student engagement. .
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Proceedings

Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types

Rita Orji, Gustavo Fortes Tondello, and Lennart Nacke. 2018. Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types. .
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Proceedings

Towards Customizing Gameful Systems by Gameful Design Elements

Gustavo Fortes Tondello and Lennart Nacke. 2018. Towards Customizing Gameful Systems by Gameful Design Elements. .
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Article

Towards a Trait Model of Video Game Preferences

Gustavo Fortes Tondello, Deltcho Valtchanov, Adrian Reetz, Rina Wehbe, Rita Orji, and Lennart Nacke. 2018. Towards a Trait Model of Video Game Preferences. .
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Proceedings

Applying Gameful Design Heuristics

Gustavo Fortes Tondello and Lennart Nacke. 2017. Applying Gameful Design Heuristics. .
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Proceedings

Elements of Gameful Design Emerging from User Preferences

Gustavo Fortes Tondello, Alberto Mora, and Lennart Nacke. 2017. Elements of Gameful Design Emerging from User Preferences. .
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Article

Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness

Dennis Kappen and Rita Orji. 2017. Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness. .
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Proceedings

Recommender Systems for Personalized Gamification

Gustavo Fortes Tondello, Rita Orji, and Lennart Nacke. 2017. Recommender Systems for Personalized Gamification. .
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Proceedings

Towards Personality-driven Persuasive Health Games and Gamified Systems

Rita Orji, Lennart Nacke, and Chrysanne Di Marco. 2017. Towards Personality-driven Persuasive Health Games and Gamified Systems. .
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Proceedings

Heuristic Evaluation for Gameful Design

Gustavo Fortes Tondello, Dennis Kappen, Elisa Mekler, Marim Ganaba, and Lennart Nacke. 2016. Heuristic Evaluation for Gameful Design. .
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Proceedings

The Gamification User Types Hexad Scale

Gustavo Fortes Tondello, Rina Wehbe, Lisa Diamond, Marc Busch, Andrzej Marczewski, and Lennart Nacke. 2016. The Gamification User Types Hexad Scale. .
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Proceedings

The HEXAD Gamification User Types Questionnaire : Background and Development Process

Lisa Diamond, Gustavo Fortes Tondello, Andrzej Marczewski, Lennart Nacke, and Manfred Tscheligi. 2015. The HEXAD Gamification User Types Questionnaire : Background and Development Process. .
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Proceedings

Towards a Personalized Playful Digital Wellness Assistant

Gustavo Fortes Tondello, Rina Wehbe, and Lennart Nacke. 2015. Towards a Personalized Playful Digital Wellness Assistant. .
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