Personalized Gameful Design
People
Lead
Participants
Publications
HexArcade: Predicting Hexad User Types By Using Gameful Applications
Validation of User Preferences and Effects of Personalized Gamification on Task Performance
Dynamic Personalization of Gameful Interactive Systems
Empirical Validation of the Gamification User Types Hexad Scale in English and Spanish
Gameful Design Heuristics: A Gamification Inspection Tool
The quest for a better tailoring of gameful design: An analysis of player type preferences
“I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences
Effect of personalized gameful design on student engagement
Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types
Towards Customizing Gameful Systems by Gameful Design Elements
Towards a Trait Model of Video Game Preferences
Applying Gameful Design Heuristics
Elements of Gameful Design Emerging from User Preferences
Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness
Recommender Systems for Personalized Gamification
Towards Personality-driven Persuasive Health Games and Gamified Systems
Heuristic Evaluation for Gameful Design
The Gamification User Types Hexad Scale
The HEXAD Gamification User Types Questionnaire : Background and Development Process
Towards a Personalized Playful Digital Wellness Assistant
Gameful design, the process of creating a system with affordances for gameful experiences, can be used to increase user engagement and enjoyment of digital interactive systems. It can also be used to create applications for behaviour change in areas such as health, wellness, education, customer loyalty, and employee management. However, existing research suggests that the qualities of users, such as their personality traits, preferences, or identification with the task, can influence gamification outcomes. Given how user qualities shape the gameful experience, it is important to understand how to personalize gameful systems. Current evidence suggests that personalized gameful systems can lead to increased user engagement and be more effective in helping users achieve their goals than generic ones. However, to create this kind of systems, designers need a specific method to guide them in personalizing the gameful experience to their target audience. This research project includes the development of user models, design methods, and evaluation methods to personalize gameful systems. Our personalized gameful design method provides practical tools and clear guidelines to help designers effectively build personalized gameful systems.
Maximilian Altmeyer , Gustavo Fortes Tondello, Antonio Krüger, and Lennart Nacke. 2020. HexArcade: Predicting Hexad User Types By Using Gameful Applications. .
Gustavo Fortes Tondello and Lennart Nacke. 2020. Validation of User Preferences and Effects of Personalized Gamification on Task Performance. .
Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. .
Gustavo Fortes Tondello, Alberto Mora, Andrzej Marczewski, and Lennart Nacke. 2019. Empirical Validation of the Gamification User Types Hexad Scale in English and Spanish. .
Gustavo Fortes Tondello, Dennis Kappen, Marim Ganaba, and Lennart Nacke. 2019. Gameful Design Heuristics: A Gamification Inspection Tool. .
Alberto Mora, Gustavo Fortes Tondello, Laura Calvet, Carina González, Joan Arnedo-Moreno, and Lennart Nacke. 2019. The quest for a better tailoring of gameful design: An analysis of player type preferences. .
Gustavo Fortes Tondello, Karina Arrambide, Giovanni Ribeiro, Andrew Cen, and Lennart Nacke. 2019. “I don't fit into a single type”: A Trait Model and Scale of Game Playing Preferences. .
Alberto Mora, Gustavo Fortes Tondello, Lennart Nacke, and Joan Arnedo-Moreno. 2018. Effect of personalized gameful design on student engagement. .
Rita Orji, Gustavo Fortes Tondello, and Lennart Nacke. 2018. Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types. .
Gustavo Fortes Tondello and Lennart Nacke. 2018. Towards Customizing Gameful Systems by Gameful Design Elements. .
Gustavo Fortes Tondello, Deltcho Valtchanov, Adrian Reetz, Rina Wehbe, Rita Orji, and Lennart Nacke. 2018. Towards a Trait Model of Video Game Preferences. .
Gustavo Fortes Tondello and Lennart Nacke. 2017. Applying Gameful Design Heuristics. .
Gustavo Fortes Tondello, Alberto Mora, and Lennart Nacke. 2017. Elements of Gameful Design Emerging from User Preferences. .
Dennis Kappen and Rita Orji. 2017. Gamified and Persuasive Systems as Behavior Change Agents for Health and Wellness. .
Gustavo Fortes Tondello, Rita Orji, and Lennart Nacke. 2017. Recommender Systems for Personalized Gamification. .
Rita Orji, Lennart Nacke, and Chrysanne Di Marco. 2017. Towards Personality-driven Persuasive Health Games and Gamified Systems. .
Gustavo Fortes Tondello, Dennis Kappen, Elisa Mekler, Marim Ganaba, and Lennart Nacke. 2016. Heuristic Evaluation for Gameful Design. .
Gustavo Fortes Tondello, Rina Wehbe, Lisa Diamond, Marc Busch, Andrzej Marczewski, and Lennart Nacke. 2016. The Gamification User Types Hexad Scale. .
Lisa Diamond, Gustavo Fortes Tondello, Andrzej Marczewski, Lennart Nacke, and Manfred Tscheligi. 2015. The HEXAD Gamification User Types Questionnaire : Background and Development Process. .
Gustavo Fortes Tondello, Rina Wehbe, and Lennart Nacke. 2015. Towards a Personalized Playful Digital Wellness Assistant. .