Master’s Student, Game Design Research
Mel Edens is a software developer that got her bachelors from the University of Waterloo, who worked in both small start-up and large organization for few years. She is currently pursuing her graduate studies with the faculty of System Design Engineering, under the supervision of Dr. Lennart Nacke. She is working with financial corporations to develop gamification models. She believes that expertise has no value to a customer who doesn’t understand it, and gamification is the best way to simplify complicated concepts so that those with less knowledge can understand them. They can then make better decisions based on that understanding.