The Gamification User Types Hexad is a model created by Andrzej Marczewski to help designers understand the type of people that use gameful systems. They represent different types of motivations and interaction styles of users. However, they should not be used as a simple user categorization because each user typically displays a combination of motivations in varying degrees.
This is an excerpt of Marczewski’s description of the user types:
- Socialisers are motivated by Relatedness. They want to interact with others and create social connections.
- Free Spirits are motivated by Autonomy and self-expression. They want to create and explore.
- Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
- Philanthropists are motivated by Purpose and Meaning. This group are altruistic, wanting to give to other people and enrich the lives of others in some way with no expectation of reward.
- Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system. They are in it for themselves.
- Disruptors are motivated by Change. In general, they want to disrupt your system, either directly or through other users to force positive or negative change.
For a longer description of the user types, please see Marczewski’s original publication.
Take the test!
Would you like to know your user types profile? Take the Hexad user types test!
Help our research!
We are looking for volunteers to take part in a new study to find out the preferences of a person when using gameful applications or playing games. We are especially interested in learning how individual preferences vary per country or cultural background. The goal is to learn how to design better digital applications and games.
If you decide to volunteer, you will be asked to complete a 25-minute online survey. Survey questions focus on your preferences while playing games or using gameful digital applications, as well as personality and demographic questions.
Please note that you must be 16 years or older and familiar with digital games to participate in this study. In appreciation for your time, you can enter your name into a draw for one of three USD $50 international Visa gift cards.
This research is conducted by the HCI Games Group. This study has been reviewed by and received ethics clearance through a University of Waterloo Research Ethics Committee. However, the final decision about participation is yours.
Click here to participate online.
Publications
The Gamification user types Hexad was originally published by Andrzej Marczewski:
- Andrzej Marczewski. 2015. Hexad: A player type framework for gamification design. Gamified UK.
- Andrzej Marczewski. 2015. User Types. In Even Ninja Monkeys Like to Play: Gamification, Game Thinking and Motivational Design (1st ed., pp. 65-80). CreateSpace Independent Publishing Platform.
The following publications present our user types research focused on the creation and validation of a measurement scale:
Empirical Validation of the Gamification User Types Hexad Scale in English and Spanish
The Gamification User Types Hexad Scale
The HEXAD Gamification User Types Questionnaire : Background and Development Process
Use the scale in your research
Please see these summarized instructions to use the Hexad scale in your research project. The scale and instructions are available in several languages:
- The Hexad User Types Scale – English (validated)
- La Escala Hexad de Tipos de Usuario – Español (validada)
- Die Nutzertypen Hexadskala – Deutsch
- L’Échelle Hexad des Types d’Utilisateurs – Français
- A Escala Hexad de Tipos de Usuário – Português
- La Scala Hexad dei Tipi di Utente – Italiano
- L’Escala Hexad de Tipus de Usuari – Català
- 游戏化用户类型六进制量表 – 中文
- 게임 화 사용자 유형 Hexad 규모 – 한국어
For a Turkish version of the scale, see Özcan Erkan Akgün and Murat Topal. 2018. The Turkish Adaptation Study of the Gamification User Types Hexad Scale. International Journal of Assessment Tools in Education 5: 3, 389-402. doi:10.21449/ijate.379139
The Gamification user types Hexad is licenced under a CC BY-NC-ND 4.0 licence by Andrzej Marczewski. For the scale or other published research articles, please check the licences of each publisher (Elsevier or ACM).